About Fan Arch
Fan Arch is a pioneering sports media company founded in 2019 by Jason Bolton, with a clear mission to put athletes first. The platform empowers athletes and sports organizations to grow their brands through innovative sports media, merchandise, and direct fan engagement. With partnerships across major sports organizations and direct collaboration with 1,500+ athletes, Fan Arch delivers authentic, athlete-driven content while creating new revenue opportunities for athletes in the digital economy.
The Challenge
Fan Arch's business model went far beyond a traditional eCommerce store. They needed a scalable, athlete-first system that could manage merchandise, media, profit distribution, and fan engagement — all while remaining easy to operate for athletes and administrators alike.
The Key Hurdles
Athlete-Based Commerce Structure
Each athlete required their own dedicated product collection, brand presence, and profit tracking — something not supported natively by standard eCommerce platforms.
Transparent Profit Management
Athletes needed real-time visibility into their earnings, while the business owners required full control over profit percentages, adjustments, and reporting.
Multi-Role Access & Control
The platform was designed to provide athletes with limited access to their own performance and earnings, while giving administrators full control over customers, products, profits, and orders.
Personalized Fan Engagement
Fan Arch wanted to go beyond merchandise by introducing video shout-outs, allowing athletes to record personalized videos for fans who purchased their products.
Future Scalability
The system needed to support mobile applications, additional business ventures, and long-term growth without reworking the core architecture.
Our Solutions
We designed and built a fully custom, end-to-end platform that now runs Fan Arch's entire business operation, spanning web, admin systems, athlete portals, and mobile applications.
Athlete-Centric Commerce Automation
On every customer signup, the system automatically:
- Creates a dedicated collection for the athlete
- Associates the athlete with their own products
- Tracks sales and profits at the athlete level
Athlete Profit Dashboard
We developed a separate web application for athletes where they can:
- Securely log in
- View real-time sales and profit breakdowns
- Track performance across their products
Advanced Admin Panel
A powerful admin dashboard was created for Fan Arch's internal team, enabling them to:
- Create and manage athletes and customers
- Adjust profit percentages dynamically
- View detailed profit and sales analytics
- Create and manage announcements
- Handle bulk orders efficiently
Personalized Video Shout-Out Module
We built a custom video shout-out system that allows:
- Athletes to record personalized videos
- Videos to appear directly on athlete profile pages
- Customers who purchase athlete products to access their nominated videos
Mobile Application Development
Following the success of the web platform, we extended the ecosystem by developing mobile applications, ensuring athletes and fans could interact with the platform seamlessly across devices.
The Outcome
DigiXoft streamlined Fan Arch's entire business, empowering merchandise, media, and monetization operations through a unified, high-performing platform, while supporting ongoing growth across websites, mobile apps, and new digital initiatives.
- Automated Commerce for 1,500+ Athletes
- Transparent Profit Tracking
- Scalable Multi-role Platform
- Personalized Fan Engagement
DigiXoft Services Delivered
- Fully automated athlete-based commerce system
- Transparent profit tracking for 1,500+ athletes
- Scalable admin operations with centralized control
- Fan engagement through personalized video content
- Mobile application development